How To Optimize Your Online Video:

It isn't enough to just focus on your website's optimization and ranking in today's world. You need to focus on ALL of your business' Digital Assets.

One of the best Digital Assets that you can promote on behalf of your business is the Online Video. YouTube (Google's "Video Search Engine") had more searches than Yahoo this year and video search (and marketing) are expected to continue growing for the next several years.

Video SEO & Optimization Advice:

1. Make sure that you use keywords For ideas on how to determine your keywords click this link
Here is where you want to plug in keywords:

• File name
• Title
• Tags
• URL
• Link text

In addition to optimizing the page, make sure that you have some optimized text on the page where your video is hosted. Make sure that there is a link to your website on this page. From a marketing standpoint, you should also make sure that you repeat your video's "call to action" on the page next your contact information.

2. Promote your video with video-sharing sites.
In addition to posting videos on your own site, you should upload your video to video-sharing sites. They will help your video gain visibility and will also allow for some additional inbound links. If you want to see how most people find online videos click this link.

• Host your video on YouTube. Make sure to optimize that page with keywords.
• Promote your video with a video distribution service like Revver or TubeMogil.

3. How to get some links to your video
You want as many quality links to your video as you can get. You can tie all of your Digital Assets together with Anchor Text Links.

Build both internal & external links:

• Cross-linking to other videos (if you have more than one)
• Link to your video from press releases
• Link to your video from articles
• Link to your video from news letters
• Link to your video from relevant web pages
• Link to your video in blog posts
• Link to your video in a tweet about the video
• Link to your video from social media pages

4. Encourage viral marketing of your video
"Viral Marketing" is when one viewer shares your video with another and another. Then those viewers share it and so on. The more you know about your ideal client and their social circle, the better chance you have of creating a video that they will want to share with their network. Your video should be informative but it should also be entertaining.

If your viewer wants to share your video with their social circle, make it easy for them:

• Allow  users to comment on the video
• Make it easy for viewers to share your video on YouTube, Twitter, Facebook and MySpace
• Tweet & Post links to your video so that viewers can just forward or Re-Tweet the link

5. Give your video a nice introduction

Where to post links:

• Embed videos in blog posts
• Create articles with links to your video (e-zine, Propeller etc.)
• Take screen shots from videos and post them to Flickr, ShutterFly and other image-sharing sites

6. Follow the tips below. Strategy for Creating a Successful Video

Know Your Search Engines!

Do you know that YouTube is a Video Search Engine? Do you know that (as search engines go...) YouTube is the second most searched search engine (right behind Google)? Have you considered what it takes to rank well on YouTube? Think about the over all promotion of your internet video. Here are the things that help your video become most apealing to YouTube:






5 Tips On How To Optimize Your Online Video's Keywords & Tags

• Research your competition at YouTube for related keywords, tags & descriptions 
• Check the links going into your competitors YouTube video page
• Use YouTube's Keyword Suggestions and Google's Keyword Selector Tool
• Determine your most important keywords and pay attention to your character limits:
• Title - 120, Keyword Tags - 120, Description - 1000
• Lead with your most relevant keyword (Keyword Prominence)

2009 Online Video Viewer Stats: