Net Video SEO:
Video Optimization
Video Optimization
Digital Asset Optimization - DAO
Digital Asset SEO
How To Use Online Video Marketing To Promote Your Local Business
Testimonial, Gallery Or Demo?
- Your video helps your potential customers get to know your business. People like doing business with people that they know
- Whether your video is a testimonial for your business or a demo of your products & services, create something that is appealing to your ideal client that will also help your business convert local search web shoppers into customers
- Make sure that you are promoting your video to the right people (who is your ideal client & how do they search)
- Ideas on where to look for good keywords: Look at your website, Ask your employees & happy customers howthey search, Look at your competitors on YouTube
- Use the Keyword Selector Tool from Google
- The visitors who land on your site and decide to watch your video may not be as "into it" as you are. Most viewers will only watch the first 10 seconds of a video. By the time the average video makes it to the 60 second mark, 54% of the viewers have dropped off
- That tells us that you need to have a call to action towards the begining of the video. Don't make the user skip ahead to find your contact information. Place the contact info throughout your video to make it easy for potential clients to contact you
Can your ideal client find your online video that represents your Local Business?
How well have you optimized your Digital Assets?
Here are some stats about search for online videos:
Digital Asset Optimization
- What is a "Digital Asset"? Digital Assets are online representations of your business that are not necessarily your website. Digital Assets include: Video Ads, Images, Newsletters, Press Releases, Blog Posts and Social Media. Your Wikipedia page could be considered a Digital Asset
- With the release of Google's Universal Search we have begun to see these Digital Assets showing up in our search results. Now that Social Search has been launched, we may see multiple Digital Assets in a SERP before we ever see a website
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- Making a video to promote your Local Business to local searchers?
- How long should the video be? Where should we place our call to action?
- Take a look at the following stats regarding how consumers view online videos:
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What will happen with the increase of Video & Mobile Usage?
HTML5 is the next major revision of HTML (Hypertext Markup Language), the core markup language of the World Wide Web. The Web Hypertext Application Technology Working Group (WHATWG) started work on the specification in June 2004 under the name Web Applications 1.0. As of October 2009, the specification is in the "Last Call" state at the WHATWG.
HTML5 is the proposed next standard for HTML 4.01, XHTML 1.0 and DOM Level 2 HTML.
HTML5 aims to reduce the use of proprietary plug-in based rich internet application (RIA) technologies such as Adobe Flash, Microsoft Silverlight, and Sun JavaFX, though it would take many years to do so.
(source Wikipedia)
What does ComScore say about online video?
In July 2009:
- The top video ad networks in terms of their actual delivered reach were: Tremor Video Network (20.1 percent viewer penetration), Brightroll Video Network (17.4 percent), and BroadbandEnterprises.com (14.4 percent).
- 81.0 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 500 minutes of video, or 8.3 hours.
- 120.3 million viewers watched 8.9 billion videos on YouTube.com (74.1 videos per viewer).
- 48.2 million viewers watched 518.6 million videos on MySpace.com (10.8 videos per viewer).
- The average Hulu viewer watched 12.0 videos, totaling 1 hour and 13 minutes of videos per viewer.
- The duration of the average online video was 3.7 minutes.
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Combining the data above...
If the average video is 3.7 minutes long and the only call to action was at the end of the video, 83.38% of the viewers would have dropped off before viewing the call to action.
Place calls to action throughout the video and keep the video at around 60 seconds or less to optimize the effectiveness of your online video.
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